About Us

SSF – THE SOURCE OF INSPIRATION

SSF is an inspiration and it has been one since its first inception in 1987. Its wide variety of products hold an important place in the hearts of its loyal customers, as well as its uniqueness and signature home-living items.

A wholesome family love is what SSF aspires to build. The kind of comfort and warmth that can be enjoyed together with our precious ones. SSF allows you to appreciate the sharing moments when family and friends are deeply connected via endless choices of home-living ideas.

Family First is what SSF essentially believe in.
A platform for all Malaysians where our great lifestyle is made affordable for you and me.

Our Vision

Our Vision

To become an internationally recognized home living solutions provider.

Our Mission

Our Mission

To provide reasonable priced products with world class quality, constructing an innovative & desirable home living environment for all, at the same time improving consumer lifestyle.

Our Core Value

Our Core Value

To promote a creative lifestyle concept, with products that will improve standard of living.

Awards & Accolades

2004 – The Golden Bull Award under the Malaysia 100 Outstanding SMEs Top 10
2005 – The Enterprise 50 Award by Small and Medium Industries Development Corporation
2008 – Fair Price Shop Award by the Ministry of Domestic Trade and Consumer Affairs of Malaysia
2009 – Wong Choong Loong received the Malaysian Retail Chain Association and 8TV’s Entrepreneur Award 2009
2010 – Honorary Mention Award (Interior Product category) from the Malaysia Interior Design Awards 2010